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The Best Times to Post on Social Media

The Best Times to Post on Social Media in 2022

Are you curious about when the best times are to post on social media? If you’re looking for an edge over your competitors or just want to get the most out of your social media strategy, keep reading! We’ve got the info you need to make sure your social media posts are seen by the people who matter most.  

Let’s Find Out

The best time to post on social media can vary depending on a few factors. Here are a few things to consider when trying to determine the best time for YOUR business to post:

Your audience’s location:

If your audience is primarily located in Australia, you’ll want to consider posting during typical work hours. Folks are more likely to be checking their social media accounts during breaks or lunchtime. However, if your audience is international, you may need to do a little more digging to figure out when they’re most active online.

The platform you’re using:

Each social media platform has its own unique algorithm, which means that the best time to post on one platform might not be the best time to post on another. For example, Facebook users tend to be most active during work hours (9 am-5 pm), while Instagram users are more likely to check their feeds later in the day (after 5 pm).

The type of content you’re sharing: 

The timing of your posts should also take into account the type of content you’re sharing. For example, if you’re sharing news or promoting a sale, you’ll want to post during times when people are most likely to be online and paying attention. On the other hand, if you’re sharing something that doesn’t require immediate attention (like a blog post or article), then you might have more leeway when you post it.

Here are some general guidelines for when to post on each major social media platform:

  • Facebook: 9 am-5 pm on weekdays
  • Twitter: 12 pm-6 pm on weekdays
  • Instagram: 5pm-7pm weekdays and 8pm-11pm weekends
  • Pinterest: 2 am, 9 pm Wednesdays
  • LinkedIn: 7 am-9 am Tuesdays, 12 pm Thursdays

Of course, these are just general guidelines—the best way to figure out what works for YOUR business is to experiment and see what gets the best results.

So, get out there and start posting!


It’s important to keep up with the latest changes in digital marketing trends—including when the best times are to post on social media platforms. By taking into consideration your audience’s location, the platform you’re using, and the type of content you’re sharing, you can start experimenting with different posting times to see what gets the best results for YOUR business.

If you’d like expert advice, get in touch

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