Do you want to level up your business by boosting your digital presence but don’t know where to start? With thousands of digital marketing agencies trying to sell different online marketing services, you might get overwhelmed with what type of services you exactly need.
To avoid investing time and money on less important resources, it’s best to assess your current marketing efforts and the goals you want to achieve in your business. You should determine your specific needs – whether you want to generate new customers, automate your marketing processes, or increase brand awareness.
As a marketing agency working exclusively for the foodservice industry, we know the right services that you should consider. Whether you are a commercial kitchen equipment supplier, food manufacturer, or food distributor, here are the four major digital marketing services your business needs to stay competitive:
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Email Marketing
– This is a great way to reach out and build relationships with customers and prospects. With email marketing, you can easily create targeted campaigns, segment your list of customers, and use data to track the success of each campaign.
Here’s a list of email marketing campaigns that you can use for your foodservice business.
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Search Engine Optimization
(SEO) – SEO helps your website rank higher in Google search results and increase its visibility on the web. According to HubSpot, 88% of internet users search online to find local businesses and access information. If your website is nowhere near to be found in organic searches, you are missing a lot of potential customers.
How to Create an SEO Strategy in 2023
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Social Media Marketing
– Increasing your digital presence on various social networks like Facebook, Twitter, Instagram, and YouTube can help you reach a broad audience and create brand awareness. This allows you to engage with customers, build relationships, and promote your products effectively. Social media ads also help you reduce customer acquisition costs while maximising your sales and conversions.
Facebook and Instagram Marketing for Foodservice Businesses
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Content Marketing
– Content creation is an essential part of digital marketing strategy as it helps your business capture the attention of potential customers. Creating valuable content such as blog posts, videos, images, webinars, etc., increases engagement with your target audience and will help establish credibility for your business online.
Why is Blogging Important for Your Business?
Wrapping Up
These four digital marketing services are just the tip of the iceberg when it comes to digital strategies for businesses. With digital marketing, you can create content and promotional campaigns that are tailored to your specific goals and needs. Start by implementing these four digital marketing services for your business and make sure to keep them up-to-date in order to stay competitive in the modern digital world.
At Clover Marketing, we support foodservice businesses with digital marketing strategies that deliver results. Book your free strategy session with us today to find out what digital marketing services will fit your business needs.
