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5 Graphic Design Mistakes that are Bad for Marketing

Graphics are important marketing materials that help build your brand image. From website layouts to social media graphics, the eye

How Email Marketing can increase your Retention Rate

When it comes to customer engagement, email marketing is a very powerful tool. Whatever business industry you are in, your

What sells more: The FACTS or The STORY?

Imagine two car dealers competing to sell an Aston Martin car. One uses only facts about speed, power, fuel consumption,

Here are some technical tips on how to improve your Google site ranking

The main goal of Google, but also of other search engines is to provide value to users. What does that
Perception is reality. How can businesses deal with fear

How fear influences consumer behaviour

When people are scared, they spend less in general, and especially less on non-essential things. Many scientific studies find a
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3 reasons to use landing pages for conversions

What is a landing page? Landing pages are essentially designed to convert traffic from sources such as ads or affiliate