If you’re looking to level up your online presence and amplify your brand message, you need to put massive effort into content marketing. Your digital presence is anchored to your content strategy. Without it, it will be difficult for your business to attract more visitors and get people talking about your business.
Food manufacturers and food equipment suppliers are gaining more attention and revenue through content marketing, generating over 120% lead growth than those who don’t.
Here is how you can beat your competition through content marketing:
Determine Your Target Audience
Who are your ideal customers? Assuming you are a kitchen equipment supplier or food distributor, your primary customers are also businesses (restaurants, food chains, supermarkets, etc.). How do you attract them to purchase your products and services? Having a good understanding of how your target customers behave and make purchasing decisions is a vital part of effective advertising.
What are the current trends in the foodservice industry? Conduct market research to learn more about the needs, problems, and preferences of your target audience. This will help you position your brand and appeal to your customers better.
Build Topics That Focus on Solving Problems
Your content should not just be only talking about your products, explaining how great they are. Instead, it should be centred around a specific purpose. If you are a commercial equipment manufacturer selling conveyor ovens, it would be ideal to create content about how to do oven maintenance or what features to look for when buying an oven.
Create content that provides benefits and solutions. By giving suggestions and informational content to your readers, you will gain more trust and credibility. Research the top questions that your customers are probably asking and write content that answers them. Don’t make the content too generic, but rather unique, engaging, and informative.
Produce Quality Content Consistently
You won’t get a thousand sales overnight or generate numerous visitors with only a few articles. Content marketing requires consistency. The more quality content you share across your website and social media channels, the more likely you can reach a wider audience.
Write SEO-optimised content on your website and share interesting posts on social media. Then, regularly monitor your progress and track important key performance indicators (KPIs) to find out what content appeals most to your audience. Based on the content performance and metrics, you can adjust your strategy and improve your online advertising.
If you’re in the foodservice industry, you need to adapt to the best digital marketing practices in order to stay competitive. The key is to be where your target customers are. With this in mind, your business needs to produce content across digital channels. Write blogs and articles that adhere to Google’s algorithms, share relevant content on social media, and even reach your audience directly via email campaigns. At Clover Marketing, we help businesses in the foodservice sector increase their online presence with effective content marketing and online practices. Contact us today to get started.