In this digital age, it is absolutely essential for your business to have an online presence. Whether it is a website, e-commerce, social media page or a combination of all three, getting your company online will definitely reap major benefits. There are multiple reasons why a digital presence for your business will make a difference.
Easiest way to showcase your products and services
Going digital is an effective way to showcase the products and/or services you are offering. Being online means your customers have access to view your offering in a matter of a few clicks. They can even search for your product at odd times, outside your business hours and at their convenience. Online presence is an extension of your brand that never sleeps.
Giving your brand a voice
For building relationships, social media plays a vital role. It is not only for individuals but also for businesses. Internet gives your brand a voice which makes your business more human and creates a persona. Social Media allows customers and prospects to create a community and interact on similar requirements.
As a result of COVID-19, there has been a significant shift of both customer demand for products and services to be available online as well as businesses moving to this channel for the promotion and sale of their products/services. It is now essential to ensure your business has a digital presence to ensure you don’t fall behind your competitors. In order to give your business the best opportunity to be found online you need to consider having;
A website that is desktop as well as mobile friendly
Social media pages
Business directory listings’
Content and Blogs
The first and most important step in growing your digital presence is simply to make a START. Some presence is better than no presence at all. A great start is to identify where you will have the best opportunity to show your offers and where and how you can generate interest and leads for your offering. After you identify your offer and target market, you must be ready with the content and the specific keywords. Keywords are the first basic element that must be well researched, carefully chosen and thoughtfully used in your content to make it effective. Content is another vital part because it is the vehicle to reach your customers. Content must be educational, interesting, relevant and engaging. Then you must be ready with the answers for customers’ queries and questions. Most of the customers search Who, What, Where, When and Why.
Who : Be sure to display your business name clearly.
What: Services and products you are offering to your customers.
Where: Where is your business locating and the areas that you are covering to serve.
When: Clearly list the business hours both for website and physically.
Why: This covers that why customers must be interested in your products without having another thought.
Search Engine Optimization or SEO is the act of altering or optimizing your website. Majority of search engine users are more likely to click on the top five suggestions in the search engine result pages. That is the need of SEO that is good for social promotion of your website. As a result people are able to find your website on the top list of Google, Bing or other search engines. SEO is also important for the smooth running of a big website. The sites with more than one author can benefit from SEO in direct or indirect way. This direct benefit is an increase of organic traffic and their indirect benefit is having a common framework to use before publishing content on the site.