Foodservice Marketing Experts

You know your products are the best choice for your clients. But is that what your marketing says?

Whether you’re looking for B2B lead generation, tradeshow marketing, or just ensuring your digital presence is foolproof, Clover Marketing is the agency of choice for foodservice manufacturers, distributors and suppliers in Australia and New Zealand.

Trusted across the foodservice industry

True B2B Foodservice Partnership

While most agencies treat foodservice like traditional B2C, we know that a few social media posts isn’t going to be what wins your business a new client or sells a particular packaging machine worth tens of thousands.

When you partner with Clover, you’re not just gaining an entire marketing department that specialises in the nuances of marketing within the foodservice industry.

Supported by Precision Group, Clover acts as a single point of contact for all your foodservice marketing needs, from branding through to fulfilment.

What we do

Whether you’re after one service in particular or an entirely new marketing strategy, we will tailor our services to your needs.

B2B lead generation

We leverage qualified content to create targeted campaigns designed to capture the attention of key decision-makers – delivering highly qualified commercial opportunities to your sales team.

Distributor & channel marketing

We develop structured marketing programs that educate and equip distributors with everything they need to represent your product lines effectively.

Trade & product-launch campaigns

Bring a new range to market with launch campaigns, trade-show support and sampling that secures first orders.

Website & online ordering

Trade-ready websites and wholesale ordering that make it effortless for buyers to find specs, request samples and reorder.

SEO & content for buyers

Get found when buyers search for suppliers, with content that answers the questions that lead to orders.

Production & fulfilment

Fast label and packaging turnarounds, print on demand, personalisation, and sample and POS fulfilment delivered in partnership with Precision Group.

Not sure where to start?

Let’s have a chat and help you figure out what to tackle first.

Results & stories

Brands we've helped grow

“It has been an absolute pleasure working with the Clover Marketing team. Leveraging off their expertise and professionalism we have been able to successfully position mendrhub as a niche market asset management solution within the food, beverage & hospitality industry.”

“This sort of agency is really a rare breed, especially within niche markets like foodservice and charity. Without any hesitation, I recommend Clover. The results speak for themselves.”

“We found a trusted and capable digital marketing partner in Clover Marketing. They catered to our unique needs with expertise in multiple areas of digital marketing, shaping our digital presence. We highly recommend them for any business seeking a reliable, innovative, and results-driven digital marketing agency.”

"Clover Marketing is a one-stop shop. They have been working with me for the last couple of years and it's been an amazing experience! They have taken it to the next level and it's definitely been a good journey."

Why do leading foodservice brands partner with Clover?

End-to-end
operational execution

We assume full responsibility for both strategy and execution. Our team handles everything from content creation to performance tracking.

Industry
expertise

We deeply understand the foodservice industry and the unique challenges that clients face when marketing in this space.

Long-term growth,
not quick-fixes

Every campaign, digital asset, and automation workflow we build is part of a larger strategy and with your long-term business goals in mind.

What we can work with

Seamlessly integrate with platforms you already use

Frequently Asked Questions

Do you work with manufacturers, distributors or both?

Both. We work with foodservice brands and manufacturers, the distributors who carry them, and suppliers selling into the trade. Essentially, if your business sits within the foodservice industry, we will work with you.

How soon will we see results?

While building a fully optimised, self-sustaining marketing engine typically takes 6 to 12 months, we do not make you wait that long for traction. During the first 60 to 90 days, we identify and execute “quick wins” to drive immediate volume while your long-term infrastructure is being built.

How do you measure marketing success when our final sales happen offline through third-party distributors?

We bridge the digital-to-offline gap by tracking high-intent digital behaviors that correlate directly with sales. This includes verified commercial sample requests, technical spec sheet downloads, and distributor locator clicks. We then work alongside your sales team to cross-reference these digital indicators with CRM updates and regional distributor velocity reports.

We already have a lean internal marketing team. Do you replace them or support them?

We support and scale your existing team. We frequently partner with organisations that have a VP of Marketing or a lone marketing manager. While your internal leadership focuses on high-level brand vision and corporate alignment, Clover Marketing acts as the full-stack execution engine, handling whatever you choose to delegate to us.

How are you different from a general digital marketing agency?

Our expertise in the foodservice industry is what sets us apart from general digital marketing agencies. There is a lot to know about the foodservice industry that you can only truly understand by working in it – which we have for many years. Foodservice marketing is one of our areas of expertise.

Book your FREE digital marketing audit today

Hitting your business goals does mean investing in your marketing – but it doesn’t have to be overwhelming or complicated. Book a chat and let’s get you on the right track.