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The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More

If you’re like most businesses, you know you need to be active on social media – but you may not be sure how often to post. How often should you post on Facebook? Twitter? LinkedIn?


Don’t worry – we’ve got you covered. This blog post will give you the answer to how often to post on social media for each platform, as well as some helpful tips on what kind of content to post. So without further ado, let’s get started!


How Often to Post on Facebook 

The general rule of thumb for posting on Facebook is 2-3 times per day. However, this will vary depending on the time of day you’re posting, your audience, and the kind of content you’re sharing.

For example, if you’re a B2B company targeting other businesses, you’ll want to post during business hours (9 AM – 5 PM). But if you’re a B2C company targeting consumers, you’ll want to post outside of business hours (evenings and weekends). And if you’re sharing timely news or updates, you’ll want to post more frequently than if you’re sharing evergreen content.

Here are a few general tips for posting on Facebook:

  • Be sure to mix up the kinds of content you share. A good mix might include links to articles, photos, videos, infographics, etc.
  • Take advantage of Facebook Live and Instagram Stories. These are great ways to engage with your audience in a more informal way.
  • Use relevant hashtags and tagging options (such as tagging other Pages in your posts) to reach a wider audience.


Twitter is a platform where timing is everything. Because tweets have such a short shelf life ( tweets are only shown in reverse chronological order), it’s important to tweet often enough that your followers see your content but not so often that they get overwhelmed or start ignoring your tweets altogether.

A good rule of thumb is to tweet 3-5 times per day. But again, this will depend on the time of day you’re tweeting, your audience, and what kind of content you’re sharing.

Here are a few general tips for tweeting:

  • Use hashtags judiciously. One or two relevant hashtags per tweet are plenty – any more than that and your tweet will look spammy.
  • Use images, videos, and GIFs whenever possible. Visual content is more likely to be retweeted than plain text.
  • Keep your tweets short and sweet. Twitter limits tweets to 280 characters for a reason – shorter tweets are easier to read and are more likely to be retweeted.


When it comes to LinkedIn, quality trumps quantity every time. LinkedIn users are there for business networking, so they expect the content they see in their feed to be professional and informative. That’s why it’s best not to flood their feed with multiple posts per day; one high-quality post is worth more than ten low-quality ones.

Of course, even the best quality posts won’t perform well if no one sees them. To ensure your target audience sees your content, try posting during business hours (9 AM – 5 PM) and using relevant hashtags and tagging options (such as tagging other LinkedIn users or companies).



With all the different social media platforms out there today, it can be hard to know how often you should be posting on each one. But don’t worry – we’ve got you covered! In this blog post, we’ve given you the answer to how often you should be posting on social media for each platform, as well as some helpful tips about what kind of content performs best on each platform. So now that you know how often to post on social media, go out there and put it into practice! Your customers will thank you.


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