Need to hit a big tax appeal target this year?
Make it happen with Clover Marketing – the proven experts in nonprofit digital marketing and
fundraising campaigns
Choose From Three Tiers
For Your Next Tax Appeal
Basic
- Strategy & Planning
Landing Page
- Landing page development, optimisation and tracking installation
- Donation thank-you page development and optimisation
- Meta Paid Ads Campaign
Email Campaign
- 4 x eDMs to existing and new donors
- Thank You for donating eDM.
- Specific email communication to lapsed donors
Social Media
- Organic social media content (includes 8 x copy and creative)
SMS Execution
- Copy Creation for SMS
- SMS Set Up and Execution (3 SMS included)
- Delivery & Optimisation
- Weekly Reporting
Disclaimer: Media spend is not included.
Total Cost: $14,375
Standard
- Strategy & Planning
Landing Page
- Landing page development, optimisation and tracking installation
- Donation thank-you page development and optimisation
- Meta Paid Ads Campaign
Email Campaign
- 4 x eDMs to existing and new donors
- Thank You for donating eDM.
- Specific email communication to lapsed donors
Social Media
- Organic social media content (includes 8 x copy and creative)
SMS Execution
- Copy Creation for SMS
- SMS Set Up and Execution (3 SMS included)
- Delivery & Optimisation
- Weekly Reporting
Disclaimer: Media spend is not included.
Total Cost: $19,375
Premium
- Strategy & Planning
Landing Page
- Landing page development, optimisation and tracking installation
- Donation thank-you page development and optimisation
- Meta Paid Ads Campaign
Email Campaign
- 4 x eDMs to existing and new donors
- Thank You for donating eDM.
- Specific email communication to lapsed donors
Social Media
- Organic social media content (includes 8 x copy and creative)
SMS Execution
- Copy Creation for SMS
- SMS Set Up and Execution (3 SMS included)
- Delivery & Optimisation
- Weekly Reporting
Disclaimer: SMS send and media spend is not included.
Total Cost: $25,650
Clover Marketing is a proud partner of Precision Group, and works closely with Precision Fundraising and Precision Mail to print, produce and deliver direct mail (DM) campaigns alongside your digital campaign. If you would like to explore adding a DM component to your tax appeal, Clover’s Founder Mia would be happy to talk it through with you.
Tax Appeal Performance Highlights
Lung Foundation Australia
Fundraising
Meta Ads
eDM Design
Web Design
Through a targeted digital campaign, Lung Foundation’s tax appeal made
With Clover’s support, this was Lung Foundation’s most successful
paid campaign on Meta to date.
Ormond College
Fundraising
Web Design
Clover paired fresh creatives with a new digital strategy for Ormond College’s 2025 Tax Appeal – managing to
This was a hugely successful campaign with significant growth from the previous year.
National Trust of Australia Queensland (NTAQ)
Fundraising
Meta Ads
eDM Design
Web Design
This tax appeal was hugely successful for NTAQ,
This digital campaign was targeted to audiences in Australia with unique content for each.
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Clover Marketing acknowledges the Traditional Owners of lands on which we operate; the Wurundjeri Peoples of the Kulin Nation.
These lands and waters are, and always will be Aboriginal land. We also acknowledge the Aboriginal and Torres Strait Islander leaders, and pay respects to their Elders past, present, and emerging.