What is a landing page?
Landing pages are essentially designed to convert traffic from sources such as ads or affiliate links into customer enquiries, which may lead directly to sales if the landing page has been well designed. They should be short in length with one main call to action (CTA). This is where visitors click through once they have read all of the content on the landing page. A good landing page will also offer social media sharing, have a high resolution and be mobile-friendly. In this blog you will find out the 3 main reasons to use landing pages for better conversions.
As landing pages are intended to convert traffic, they should not take visitors on a long journey of navigation before the main CTA button can be clicked. Visitors will quickly abandon landing pages that need further navigation before anything useful can be done.
Landing Pages are a great way to increase your conversion rates. They can be customized and tailored to your specific product or service. Second, you control the content on these pages so it is easier to avoid spammy keywords that may hurt your SEO ranking. And finally, you can use multiple versions of your landing page in order to test and measure the conversion rates allowing you to optimise your pages!
3 Reasons to use landing pages for conversions:
1. They can be customized and tailored to your specific product or service.
The objective behind use of a tailored landing page is having an individual approach towards visitors by presenting specific offers or deals that could interest them. This is possible by applying A/B testing, which allows the business to test different elements of the page like headlines and images to determine which one grabs more attention from visitors. That’s why it is important to analyze customer behavior on your site in order for you to understand their needs and wants.
Website landing pages provide a great opportunity for businesses especially with its customization and personalization features. This enables businesses to connect with their customers more effectively as well as help improve both sales opportunities and profits. It should be noted that customizing can not only apply for different products or services, but also depending on the gender, age bracket, geographic location, etc. of your target market. It helps make your ads more effective since they would give you a better chance of reaching the right market.
2. You control the content on these pages so it is easier to avoid spammy keywords that may hurt your SEO ranking.
For example, if you’re writing about new features for your software, call out the specific benefits again in the copy. Avoid phrases like “our new release!” because they sound spammy. Instead say something like, “This newest version adds full support for 64-bit processors and allows users to create accounts with their Google logins.” Again, write naturally. The keywords will flow — they’ll be there if search engines find them relevant to what people want to read about or buy.
3. One of the benefits of landing pages is that you have multiple versions to test and measure conversions on.
Let’s say your goal is to get people to sign up for a free trial on your website. You could go about this in several ways:
- One page with a single Call-To-Action (CTA) above an image or video with some copy linking back to your product pages. This is what most marketing sites use . It’s simple because it has only one purpose… getting new leads into the company sales funnel.
- One page with different variations of CTAs – for example, one version of the landing page can have only an image & video (no call-to-action), while another can have all three CTAs (image text link, video text link & CTA button). In this case, you could come up with a hypothesis that testing an image + video will convert better than just images or videos alone. However in this case, there is no way to know if adding a third CTA will have any effect on conversions since you’ve only tested two forms of CTAs already.
- One page with different CTA copy – you could also split up the CTA text on your landing page into several variations. For example, you could have a header headline promoting a free trial plus three different versions of sub-headlines underneath it: short, long and medium length copy; or whatever format you think is best for your product/offer. You can even have more than one form of headlines and copy under those headlines to test which combination generates the most conversions (e.g.: one version with just image and video + another that has also adds two CTA forms above).