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How Email Marketing Can Increase Your Retention Rate

When it comes to customer engagement, email marketing is a very powerful tool. Whatever business industry you are in, your goal is to achieve business growth. One of the business strategies that could boost sales and growth is customer retention. 

Acquiring a new customer can cost 5 times more than retaining an existing customer. This is why it is important to remarket to your existing customers and keep them connected to your brand. Email marketing is an effective channel to build strong relationships with your customers and generate higher ROI.

email marketing


How to boost Customer Retention through Email Marketing

  1. Keep your emails relevant

The main goal of your email messages is to lead your customers to your landing page where you want them to take action. All customers have different buying behaviors. Your content strategy should be geared on providing value instead on focusing more on your products and services.

The content you create affects how you communicate your brand. If it is not engaging enough and does not drive clicks to your pages, you need to consider revising your content. When writing emails, educate your audience about the benefits of your products and services and how it can solve their problems instead of talking all about yourself. 

  1. Try a new email format

Based on the result of your current email campaigns, you can see its performance and the areas you need to improve. If an existing email template is providing poor results, try a new format.

You can include images and videos to your email to grab the attention of the recipients. However, make sure that they are high-quality. Videos that don’t load properly, images in bad pixels, and broken links create a bad impression to your customers.

  1. Make emails mobile-friendly

Over 50% of emails are opened on mobile phones and tablets. When writing emails, ensure that every component is optimised for mobile viewing. The content, images, and buttons should appear good when viewed on different devices. Do the text and links show better on smaller screens? Also, ensure that your website is mobile-friendly to enhance user experience. A smooth user navigation process increases trust and engagement.

  1. Email segmentation

There are different levels of buyers. This is based on their purchasing behavior, interest, and engagement with your business. To make sure that you are not bombarding them with email campaigns, use email segmentation. Create a separate list according to their engagement levels.

This will keep your list healthy, wise, and campaign-specific. Email segmentation helps improve your retention goals. By sending segmented audiences with personalised emails, your click-through rate (CTR) and conversion rates will increase. This is also a great way to know what percentage of your audience are cold, warm, and hot so you can tailor your email marketing approach appropriately.

  1. Build your customer journey

Email marketing is not just about sending promotional emails. While the goal is to make the audience take a specific action, an effective email strategy does not end with high opens and conversion rates. It is also about building long-term relationships with your audience. Emails are an effective tool to develop brand awareness. By consistently sharing engaging and high-quality content, you are making your brand recognisable – increasing customer loyalty and trust.

Always give your audience a good customer experience by guiding them on their buying journey; both pre-sale and post-sale. Nurture them with valuable and memorable content to convert them into loyal customers. 

Ready to Improve your Customer Retention Campaign?

Email marketing is a powerful sales tool that can deliver a massive impact to your business performance. Do you want to utilise email marketing to improve your relationship with your customers but don’t have any idea how to start? We can help!

At Clover Marketing, we help businesses build a solid email marketing strategy focused to increase customer retention goals. We analyse important data and metrics and optimise content and email campaigns so you could turn your churned customers into active buyers and convert cold leads into paying customers.

If you’d like expert advice, get in touch

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