Traditional marketing was the way of promoting business for many decades. As a result, some people may think that traditional marketing is being replaced by digital marketing as the leading form of advertising and promotion. It can be difficult to tell if one type of advertising or another has more power in today’s society because there are so many factors at play when it comes to this topic. The truth is that both forms have their pros and cons depending on what you are looking for from them.
For example, customer service would be better promoted through face-to-face interactions with customers than digital media outlets like email or social networks due to those types of communication lacking nonverbal cues such eye contact or vocal inflections used during conversations which create trust.
This is why many businesses prefer to keep a brick-and-mortar store in addition to their digital marketing efforts. On the other hand, getting your name out there through social media channels such as Facebook might have more success in advertising products and services at first glance because they require less effort than traditional marketing does for example like going door-to-door or calling hundreds of people on the phone until someone agrees to buy something from you. If resources are low, it may be better for business owners who need coverage but do not want to spend much time doing so go with this option instead of investing months into setting up an elaborate campaign that would deliver higher returns if successful.
The bottom line: both forms should be used together to get the best and most effective results.
In the past, only a few people had internet access and so marketing methods were dominated by traditional media. However, now that almost everyone has at least some type of digital device such as a laptop or smartphone, many have replaced these older advertising mediums with online ads. This transition can be seen in how the majority of new spending on digital advertising is currently being made up from social networks.
A key advantage to using this form of advertising over other forms is its high level of customization which allows for advertisements to reach those who are most likely interested in buying your product instead of members of an entire population segment like television does. Additionally, there’s more room to experiment because you don’t need very large budgets when compared to other forms of advertising.
There are also a number of disadvantages to using digital marketing as opposed to traditional, such as the potential loss in customer privacy and control over viewing habits. However, one important thing that can’t be overlooked is how much easier it has become for small businesses with limited budgets to now reach customers who would never have been reached before without spending thousands on an advertisement campaign like they would traditionally need.
To put all this into perspective, if you take the average cost per lead (CPL) into consideration this is what it may look like;
Sources: https://popupsmart.com/blog/how-much-does-lead-generation-cost
If you would like to find out how Clover Marketing can help identify which marketing mix is best for your business, email contactus@clovermarekting.com.au or fill out this form and we will get in touch to organise your free consultation session.
